Whitworth Museum

The big idea for the range:

Not about colouring in between the lines, but prompting ideas and provoking creativity. Empowering everyone to take it outside the gallery walls and be resourceful to use the everyday, from everywhere to live lives of confidence and curiosity. Stuff that appeals to a child’s sense of adventure. Stuff that appeals to an adult’s desire to question.   


Heuristic play; Reggio Emilia; Oblique strategies (Brian Eno!)

serrote.com for kids….