Brand identity

Having designed their previous identity – we were asked to refresh the design, to coincide with the opening of the award winning architects new build studio in Waterloo.

We designed a core identity which includes a family of logos for different use, a signature colour palette and typography, correspondence material and design guidelines for the studios design documents.

The logo was influenced by the clients wish to have a sign hanging outside their studio. The logo reflects the mobiles of Alexander Calder and the builder’s plumb line.

NJ image courtesy of
Nagan Johnson