Imperial War Museum – Product range concept and design

Port and Starboard range

This retail range is designed exclusively for Imperial War Museum Belfast and takes a modern twist on the naval terms Port and Starboard, FWD and AFT.

We created the concept, design and manufacture of the collection in conjunction with the launch of the new entrance building and museum shop for the HMS Belfast. The ship, which is considered part of The Imperial War Museum, is a floating exhibit permanently moored on the River Thames.

Product photography courtesy of IWM

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Martin Parr