Die-Cast Sky Heroes, war time air plane displayed in its box.

Side view of Die-Cast Sky Heroes, war time air plane displayed in its box.

Imperial War Museum, close up of Die-Cast Sky Heroes, packaging design.

Imperial War Museum, collection of three war time, Die-Cast Sky Heroes.

Die-Cast Sky Heroes, side view of air plane on cardboard runway.

Die-Cast Sky Heroes, close-up of air plane on cardboard runway.

Imperial War Museum – Sky Heroes, packaging design

Packaging design for the Imperial War Museum's best selling, Die-Cast Sky Heroes range. This is sold in all of the museum's shops. Using a standard box which had to come with an insert, we decided to make use of it by converting it into a runway for the plane.

Photography: Yeshen Venema

Arts & Parts

Nicole Newman