Brand Identity

A complete brand identity for businesses that have a website in place – or aren't ready to build one yet.

    • Brand strategy, positioning and tone of voice

    • Wordmark, secondary device (where appropriate), and favicon

    • Typography and colour palette

    • Brand identity guidelines

    • Web-ready and print-ready file delivery

    Launch-ready assets – so you can start using your brand immediately:

    • LinkedIn banner

    • Profile icons for social media (Instagram, Facebook, X)

    • 3 social media assets in your new brand style

    • Business card design

    Timeline: 3–4 weeks

    Have a project in mind?

Enquire about Custom

HOW A BRAND IDENTITY TAKES SHAPE

Three stages, each one earning the next

  • 1. CONSULTATION

    We start with a call to understand your business, your goals, and what the identity needs to express.

    From there we'll discuss brand direction, values, and visual references. You'll receive a tailored proposal shortly after.

  • 2. BUILD

    Before any visual work begins, we establish the strategic foundation – your positioning, brand principles, and tone of voice.

    From there we develop your visual identity: wordmark, typography, and colour palette. We present three distinct directions and refine the chosen one together through to final approval.

  • 3. HANDOVER

    You'll receive your brand files in web-ready and print-ready formats, alongside a brand identity guidelines document.

    Everything is organised and documented so you can use and extend your brand with confidence.

“I loved the bespoke branding and Squarespace e-commerce website Mar Mar Co. Studio designed and built for my business. It has been incredibly effective. ”
— Steve H., Business Owner
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