Brand Identity
A complete brand identity for businesses that have a website in place – or aren't ready to build one yet.
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Brand strategy, positioning and tone of voice
Wordmark, secondary device (where appropriate), and favicon
Typography and colour palette
Brand identity guidelines
Web-ready and print-ready file delivery
Launch-ready assets – so you can start using your brand immediately:
LinkedIn banner
Profile icons for social media (Instagram, Facebook, X)
3 social media assets in your new brand style
Business card design
Timeline: 3–4 weeks
Have a project in mind?
HOW A BRAND IDENTITY TAKES SHAPE
Three stages, each one earning the next
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1. CONSULTATION
We start with a call to understand your business, your goals, and what the identity needs to express.
From there we'll discuss brand direction, values, and visual references. You'll receive a tailored proposal shortly after.
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2. BUILD
Before any visual work begins, we establish the strategic foundation – your positioning, brand principles, and tone of voice.
From there we develop your visual identity: wordmark, typography, and colour palette. We present three distinct directions and refine the chosen one together through to final approval.
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3. HANDOVER
You'll receive your brand files in web-ready and print-ready formats, alongside a brand identity guidelines document.
Everything is organised and documented so you can use and extend your brand with confidence.
“I loved the bespoke Brand Identity and Squarespace e-commerce website Mar Mar Co. Studio designed and built for my business. It has been incredibly effective. ”