Christopher Farr brand identity, wordmark overlaid on a close-up of a patterned rug in a modern living room with a black wood stove and lounge chair

Brand identity design for founder-led businesses and consultancies

A complete brand identity for businesses that have a website in place – or aren't ready to build one yet. From strategy and positioning to wordmark, typography, and colour palette, every element is designed to give your business a clear, consistent presence – on and off your website.

    • Brand strategy, positioning and tone of voice

    • Wordmark, secondary device (where appropriate), and favicon

    • Typography and colour palette

    • Brand identity guidelines

    • Web-ready and print-ready file delivery

    Launch-ready assets – so you can start using your brand immediately:

    • LinkedIn banner

    • Profile icons for social media (Instagram, Facebook, X)

    • 3 social media assets in your new brand style

    • Business card design

    Timeline: 3–4 weeks

    Have a project in mind?

Enquire about Brand Identity

HOW A BRAND IDENTITY TAKES SHAPE

Three stages, each one earning the next

  • 1. CONSULTATION

    We start with a call to understand your business, your goals, and what the identity needs to express.

    From there we'll discuss brand direction, values, and visual references. You'll receive a tailored proposal shortly after.

  • 2. BUILD

    This stage starts with the thinking, not the visuals – establishing your positioning, brand principles, and tone of voice before a single design decision is made.

    That foundation shapes everything that follows: three distinct visual directions, each grounded in the same strategic groundwork, refined together through to final approval.

  • 3. HANDOVER

    You'll receive your brand files in web-ready and print-ready formats, alongside a brand identity guidelines document.

    Everything is organised and documented so you can use and extend your brand with confidence.

“I love the bespoke brand identity that Mar Mar Co. Studio created for my e-commerce candle company. It beautifully captures the essence of what I do and is both recognisable on my products and practical for everyday use.”
— Steve H., Business Owner
Enquire about Brand Identity