Die-Cast Sky Heroes, war time air plane displayed in its box.
Side view of Die-Cast Sky Heroes, war time air plane displayed in its box.
Imperial War Museum, close up of Die-Cast Sky Heroes, packaging design.
Imperial War Museum, collection of three war time, Die-Cast Sky Heroes.
Die-Cast Sky Heroes, side view of air plane on cardboard runway.
Die-Cast Sky Heroes, close-up of air plane on cardboard runway.

Imperial War Museum – Sky Heroes, packaging design

Packaging design for the Imperial War Museum's best selling, Die-Cast Sky Heroes range. This is sold in all of the museum's shops. Using a standard box which had to come with an insert, we decided to make use of it by converting it into a runway for the plane.

Photography: Yeshen Venema

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